Gucci’s Cruise 2025 show at the Tate Modern in London was a nostalgic homage to the city’s Swinging Sixties era, paying tribute to its vibrant culture and iconic fashion moments. Creative director Sabato De Sarno took inspiration from the eclectic spirit of the time, infusing the collection with mod rompers, wool check coats, and whimsical daisy prints.
The show opened with a relaxed yet chic ensemble featuring perfect-fit jeans paired with the Blondie bag and tan suede Horsebit ballet flats, setting the tone for the effortlessly cool aesthetic reminiscent of British icon Jane Birkin. Pastel chiffon pussy-bow blouses adorned with a single strand of pearls exuded femininity and understated elegance, capturing the essence of Birkin’s timeless style.
Throughout the collection, De Sarno showcased his signature Ancora red and patent leather alongside pastels, tan suede, denim, and crisp white billowy blouses, creating a harmonious blend of colors and textures. Intricate embroidery and beading techniques were employed to craft geometric prints, 3-D daisies, and long sequin strands on denim, showcasing the house’s impeccable craftsmanship.
The show culminated in a series of delicately pleated, ethereal finale dresses that floated down the runway, leaving a lasting impression of ethereal beauty and sophistication. As DJ Mark Ronson kept Kate Moss and other front-row guests on the dance floor until the wee hours, the Gucci Cruise 2025 collection proved to be a captivating love letter to London’s iconic fashion legacy.
