While fans have long admired Beyoncé’s music, there’s an added intimacy when an artist shares insights into their personal life, especially when it comes to something as relatable as haircare. Beyoncé recently gave fans a peek into her haircare routine with Cécred, her haircare line inspired by her experiences working in her mother’s Houston salon and her own hair journey.
In a video shared on her Instagram, Beyoncé walks through her Cécred routine, showcasing the products she uses and explaining their benefits. Her routine includes shampoo, the Fermented Rice & Rose Protein Powder (especially beneficial after a dye job), the Deep Conditioner, and a touch of Moisture Sealing Lotion before styling.
Addressing misconceptions about wig wearers and hair health, Beyoncé emphasizes that her routine helps maintain the health of her natural hair, even with color treatments. She highlights the importance of quality products like Cécred in keeping color-treated hair strong and healthy.
At the heart of Cécred’s approach is the brand’s patented Bioactive Keratin Ferment, which includes ingredients like keratin, honey, and prebiotic ferment to nourish and restore the hair’s natural balance.
Beyoncé’s openness about her haircare routine not only offers fans a glimpse into her personal life but also underscores the importance of using quality products for hair health, regardless of styling choices or treatments.